TikTok Radio launches on iHeartRadio as TikTok ends SiriusXM partnership

On March 13, 2026, TikTok Radio launched on iHeartRadio, marking the end of TikTok's previous partnership with SiriusXM. This transition signifies a significant change in how TikTok distributes its radio content in the United States.

The partnership between TikTok and iHeartMedia, announced in November 2025, aims to integrate TikTok creators into iHeartMedia's extensive audio platform through podcasts, radio, and live events. A central component of this partnership is the launch of the TikTok Podcast Network, featuring up to 25 new podcasts hosted by popular TikTok creators. To support this initiative, iHeartMedia has established co-branded podcast studios in Los Angeles, New York, and Atlanta, equipped with advanced audio and video production technology. Podcasts will be distributed via iHeartPodcasts and available on the iHeartRadio app as well as other podcast platforms, with selected highlights shared on TikTok.

In addition to podcasts, TikTok and iHeartMedia have introduced TikTok Radio, a national radio station that combines TikTok creators with experienced iHeartRadio personalities. This station is available nationwide and digitally via iHeartRadio. The format includes TikTok's hottest new songs as well as storytelling segments such as 'Behind-the-Charts,' 'New Music Fridays,' and 'On The Verge.' The goal is to provide listeners with an experience akin to scrolling through TikTok, but with their ears.

This shift from SiriusXM to iHeartRadio marks a strategic change for TikTok. Previously, in August 2021, TikTok Radio launched on SiriusXM, but the partnership ended in November 2025 when the agreement between TikTok and SiriusXM expired. This change may have been influenced by TikTok's desire to reach a broader audience through iHeartMedia's extensive radio stations and digital platforms.

For iHeartMedia, this partnership presents an opportunity to diversify its content and engage a younger, more digitally-oriented audience. By integrating TikTok's creators and content, iHeartMedia can offer fresh and engaging material to its listeners, potentially increasing their reach and listener engagement.

In summary, the launch of TikTok Radio on iHeartRadio represents a significant development in TikTok's strategy to distribute its radio content in the United States. By ending its partnership with SiriusXM and initiating a new one with iHeartMedia, TikTok aims to reach a broader and more diversified audience through various platforms and content formats.